Platter Blog
Learn how to build a profitable storefront on Shopify with our expert ecommerce blog.

Shop Pay fees: what merchants pay on each Shopify plan
Whether Shop Pay is costing you money, what Installments really costs, and the point where upgrading your Shopify plan pays for itself.
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Try before you buy for beauty and personal care brands
Discover how try-before-you-buy programs are helping beauty & personal care brands improve conversion.

How to calculate ecommerce shipping costs step-by-step
Master the essential calculations and strategies for accurate ecommerce shipping costs.

How to build backlinks for ecommerce: 7 proven strategies
Build high-quality backlinks that drive ecommerce success with proven strategies specifically designed for online stores.

Shopify vs GoDaddy: which should you build on?
Shopify outperforms GoDaddy for brands that intend to grow, and the gap widens with scale. Where each platform fits, on features, cost and support.

How to make products view only on Shopify (full guide)
Learn how to display products without purchase options in your Shopify store using theme code, apps, and advanced customization techniques for wholesale, custom items, and exclusive collections.

Shopify vs BigCommerce: which should you build on?
BigCommerce includes more out of the box; Shopify wins on apps and checkout. How the two compare on real running cost, and which suits your model.

Can people use Shopify to sell peptides? What to know
Understand why Shopify prohibits peptide sales, explore compliant alternatives, and discover high-risk ecommerce platforms that may accept these regulated products.

Shopify custom product fields: add text boxes and more
Transform your Shopify store with custom product fields that enable personalization, collect customer input, and boost conversions by up to 70% through tailored shopping experiences.

How to use Shopify metafields to add custom data
Metafields store custom data on products, variants, collections and customers, and surface it on your storefront. Types, setup and troubleshooting.

How to use Shopify Flow to automate manual work
Brands using Shopify Flow report a 40-60% cut in manual tasks. How the trigger-condition-action model works, and the automations worth building first.

Returns on Shopify: how to handle refunds and exchanges
Transform your Shopify return process from a costly headache into a revenue-generating opportunity that builds customer loyalty and drives repeat purchases.

The Search and Discovery app: how Shopify merchants use it to sell more
Learn how to reduce cart abandonment and boost conversions by optimizing your Shopify store's search functionality, filters, and product recommendations with the free Search & Discovery app.

How to measure chatbot ROI for an ecommerce store
Chatbot ROI comes from three drivers, not just deflected support tickets. How to forecast the return before you buy, and measure it once the bot is live.

Shopify Advanced vs Plus: compare features, pricing, support
Compare two of Shopify's most popular plans to determine what's right for your brand.

Shop Pay options: installments, one-tap checkout, and more
Unlock faster checkouts, higher conversions, and flexible payment options with Shopify's Shop Pay for your ecommerce business.

Shopify vs Magento: which should you build on?
Shopify and Magento differ most in what they demand from your team. How the two compare on running cost, scalability and margin, and which fits yours.

What is Shopify Payments? Built-in gateway explained
Shopify Payments is Shopify's own card processor, and using it avoids the 0.5-2% Shopify adds on top of an outside gateway. Who can use it, and what it costs.

Platter basics: how Platter improves your ecommerce KPIs
For a high-converting store, you need the best tools to ensure a smooth shopping experience for your customers.
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