Platter Blog

Discover how top DTC brands bridge the gap between creative identity and technical performance. Learn why unifying your design and development is essential for conversion.

Discover how to move beyond basic CRO by running advanced on-site offer testing series. Learn to optimize your Shopify store for net profit and customer lifetime value using data-driven experimentation strategies.

Whether Shop Pay is costing you money, what Installments really costs, and the point where upgrading your Shopify plan pays for itself.

Discover how try-before-you-buy programs are helping beauty & personal care brands improve conversion.

Master the essential calculations and strategies for accurate ecommerce shipping costs.

Build high-quality backlinks that drive ecommerce success with proven strategies specifically designed for online stores.

Shopify outperforms GoDaddy for brands that intend to grow, and the gap widens with scale. Where each platform fits, on features, cost and support.

Learn how to display products without purchase options in your Shopify store using theme code, apps, and advanced customization techniques for wholesale, custom items, and exclusive collections.

BigCommerce includes more out of the box; Shopify wins on apps and checkout. How the two compare on real running cost, and which suits your model.