Platter Blog

Learn how to build a profitable storefront on Shopify with our expert ecommerce blog.

July 14, 20258 minutes read
Operations

How to use Shopify Flow to automate manual work

Brands using Shopify Flow report a 40-60% cut in manual tasks. How the trigger-condition-action model works, and the automations worth building first.

Read more
July 12, 202510 minutes read
Operations

Returns on Shopify: how to handle refunds and exchanges

Transform your Shopify return process from a costly headache into a revenue-generating opportunity that builds customer loyalty and drives repeat purchases.

Read more
July 11, 20259 minutes read
Store design

The Search and Discovery app: how Shopify merchants use it to sell more

Learn how to reduce cart abandonment and boost conversions by optimizing your Shopify store's search functionality, filters, and product recommendations with the free Search & Discovery app.

Read more
June 29, 20257 minutes read
Marketing

How to measure chatbot ROI for an ecommerce store

Chatbot ROI comes from three drivers, not just deflected support tickets. How to forecast the return before you buy, and measure it once the bot is live.

Read more
June 27, 20258 minutes read
Strategy

Shopify Advanced vs Plus: compare features, pricing, support

Compare two of Shopify's most popular plans to determine what's right for your brand.

Read more
June 25, 20257 minutes read
Conversion

Shop Pay options: installments, one-tap checkout, and more

Unlock faster checkouts, higher conversions, and flexible payment options with Shopify's Shop Pay for your ecommerce business.

Read more
June 21, 20258 minutes read
Strategy

Shopify vs Magento: which should you build on?

Shopify and Magento differ most in what they demand from your team. How the two compare on running cost, scalability and margin, and which fits yours.

Read more
June 19, 20259 minutes read
Conversion

What is Shopify Payments? Built-in gateway explained

Shopify Payments is Shopify's own card processor, and using it avoids the 0.5-2% Shopify adds on top of an outside gateway. Who can use it, and what it costs.

Read more
October 25, 20245 minutes read
Inside Platter

Platter basics: how Platter improves your ecommerce KPIs

For a high-converting store, you need the best tools to ensure a smooth shopping experience for your customers.

Read more

Create a more profitable store

Get strategies, tactics, and insights from the 200+ Shopify stores we've built, delivered to your inbox every week.