Conversion
5 articles in this category.
Articles

How to A/B test offers on Shopify
Discover how to move beyond basic CRO by running advanced on-site offer testing series. Learn to optimize your Shopify store for net profit and customer lifetime value using data-driven experimentation strategies.

Shop Pay fees: what merchants pay on each Shopify plan
Whether Shop Pay is costing you money, what Installments really costs, and the point where upgrading your Shopify plan pays for itself.

Try before you buy for beauty and personal care brands
Discover how try-before-you-buy programs are helping beauty & personal care brands improve conversion.

Shop Pay options: installments, one-tap checkout, and more
Unlock faster checkouts, higher conversions, and flexible payment options with Shopify's Shop Pay for your ecommerce business.

What is Shopify Payments? Built-in gateway explained
Shopify Payments is Shopify's own card processor, and using it avoids the 0.5-2% Shopify adds on top of an outside gateway. Who can use it, and what it costs.
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