Hue

About Hue

Hue is a shoppable video platform that helps embed authentic video reviews on retailer and brand’s DTC shopping websites, leveraging a community of diverse 2,000+ beauty + fashion creators to generate UGC. Authentic content for brands is able to be leveraged for ads, social, email marketing & more.

The solution allows prospective online buyers to browse videos of “others similar to them” and actually see how the product looks and feels on lots of different skin tones, skin types, ages and hues!

Hue partners with 50+ innovative brands and retailers. Notable brands include Laura Mercier, Laura Geller Beauty, Bare Minerals, Credo Beauty, and more, who are seeing strong metrics across DTC conversion and engagement on site.

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