Common Shelf

About Common Shelf

Common Shelf is a next-generation retail agency helping beauty and wellness brands navigate the off-price and specialty retail landscape.We connect culturally relevant, high-potential brands with retailers like TJMaxx, Bealls, and more, unlocking new revenue channels through strategic placement.

Our edge comes from deep industry relationships, an obsession with speed, and a proprietary data-driven qualification process that filters brands based on consumer trend signals, especially on TikTok and emerging platforms.

We operate at the intersection of retail brokerage, digital culture, and modern brand building. Common Shelf is designed to give fast-growing CPG founders a better way to scale distribution without the traditional tradeoffs.