Common Helix

About Common Helix

At Common Helix, we’re a boutique, founder-led Amazon agency built by former consumer goods founders. We created the kind of Amazon operators we wished we had when scaling our own brands—hands-on, transparent, and focused on building profitable channels for products we believe in.

We manage nearly every aspect of the Amazon channel, from advertising and demand planning to catalog, operations, and compliance. Because we’re founders ourselves, we also dedicate “founder hours” each month to support broader business challenges beyond Amazon.

How we operate:
-Founder-led, no juniors—clients work directly with us and our 15+ years of operator experience
-Full-service Amazon management or ads-only support, depending on needs
-Proprietary AI-powered Broad Tail Strategy: bidding across thousands of keywords to drive sustainable growth and LTV
-Financial transparency: SKU-level economics, contribution margin clarity, and full P&L visibility
-Operational depth: inventory, catalog, compliance, and cross-channel alignment actively managed
-Our approach treats Amazon as an algorithm, not just a storefront—building organic placements, capturing behavioral intent, and creating multiple points of distribution across the platform.