Blotout

About Blotout

Blotout is a privacy-first customer data infrastructure platform built for the post-cookie era. It empowers brands to capture, own, and activate first-party customer data directly in their own cloud environments - boosting performance while ensuring full compliance with GDPR and CCPA. Blotout replaces broken third-party tracking with real-time, server-side event capture and a lifetime identity graph, enabling better attribution, remarketing, and conversion. Its EdgeTag product helps restore marketing signals across platforms like Meta and Google. Trusted by 700+ merchants including Ruggable and Spanx, Blotout is redefining how brands manage customer data and optimize ad spend.