Beam Impact

About Beam Impact

Beam is a new system of gamification & personalization that gives brands the infrastructure to connect with consumers over the values they share, not just discounts. At 200+ leading brands like Tarte Cosmetics, Kenneth Cole, and Olipop, we let customers make ~1% of each purchase go to a vetted nonprofit that reflects the brand's values and can be tailored to the customer's location-- at no extra cost. As consumers see hyper-tangible outcomes that their purchase would enable (think: funding 1,000 hours of free therapy for veterans in Brooklyn), we build emotional buy-in, driving 9-15% top-line lift. Our B2B campaign management engine lets brands pipe this gamification into every marketing channel (e.g., paid ads, SMS/email), driving efficiency while preserving margin as an alternative to discounts, and our Beam Impact app builds a consumer discovery flywheel.