How Thuya NYC Increased AOV by 8% After Migrating to Shopify With Platter

The Problem

An outdated platform getting in the way of growth

Before Platter, Thuya NYC was running on OpenCart. While functional, the platform created constant headaches:

• Limited functionality: No simple way to set up recommended products, cross-sells, or modern checkout options.‍
• Incompatibilities: Klaviyo didn’t sync properly with OpenCart, breaking email campaigns and creating errors in customer data.‍
• Operational challenges: Order management lacked basic filters, making fulfillment a slow, manual process that took hours each day.‍
• Unreliable checkout: Payment glitches—including occasional double charges—resulting in customer support tickets.

As founder Denis put it, “We were making money, but the overall experience wasn’t there for us or our customers.”

The Solution

A rebuild on Shopify with Platter

Thuya NYC turned to Platter after discovering that brands like Neuro had built their storefronts with us. What stood out was our ability to design storefronts that are clean, intuitive, and profitable—comparing the experience to “a Leica camera: simple, sharp, and built with purpose.”

Platter’s process included:

• Full migration from OpenCart to Shopify: Modern infrastructure and a future-proof platform.
• Custom design: A clean, user-friendly storefront aligned with Thuya’s brand identity and premium aesthetic.
• Backend support: Smart product organization and order filters reduced fulfillment time from hours to minutes.
• Integrated features: Recommended products, bundles, and promotions natively built into the storefront.
• Collaborative process: The Thuya team provided vision and brand direction, while Platter’s designers and developers executed with speed and precision.

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The Results

Higher AOV, faster operations, and a better customer experience

Since launch, Thuya NYC has seen both measurable and intangible benefits:

• Average order value increased by ~8% as customers now discover and purchase a broader range of products.
• Conversion rate rose to 11% overall, with organic Google traffic converting as high as 26%.
• Order processing that once took 2–3 hours can now be done in 10 minutes.
• Shoppers now compliment the new design and find it easier to navigate.
• The team has more peace of mind, with an automated fulfillment process that's greatly reduced stress and freed up time.
  

Looking Ahead

With the new storefront as its foundation, Thuya NYC is preparing to for a big Q4 with bundling, content marketing, and enhanced Klaviyo campaigns on the roadmap. The team is also exploring Shopify Plus and Platter+ checkout extensions to unlock even more revenue opportunities.

As Denis shared, “We’re ready for prime time now. Whatever orders come in, we can handle them. The system works, and we’re excited to keep building with Platter.”

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