How Platter helped Slumberkins increase conversion rate by 15% and make their store 2.5x faster

The Problem

A storefront that was too dependent on developers

Slumberkins’ previous Shopify 1.0 setup was reliant on developers, making even small changes—like updating content, creating landing pages, or launching new products—a slow and costly process.

"The fact that we needed a developer to make very simple changes was the most frustrating thing. That was key for us—to move over to a simple, drag-and-drop environment."

No easy way to build landing pages

Without the ability to quickly create custom landing pages, the team had to rely on workarounds like product collections, limiting their ability to build experiences and launch new products effectively.

"For the most part, we didn't do any landing page development because it was too complicated for our small team.”

A necessary transition to Shopify 2.0

With Shopify deprecating key features like scripts, upgrading to Shopify 2.0 wasn’t just an option, it was a necessary next step. Instead of a basic migration, Slumberkins saw an opportunity to rebuild their store in a way that would give their team more control and optimize performance.

"There was something coming to a head that required us to go to 2.0, and so doing so also gave us the opportunity to refresh the theme, which is how we landed on Platter."

The solution

A smarter, more flexible storefront with Platter

Slumberkins explored multiple solutions, including working with an agency for a theme refresh, but found that the alternatives were too slow and expensive. That’s when one of their partners mentioned Platter.

They were introduced to Platter and the team took a closer look. What they found was a managed service that would allow them to migrate quickly while eliminating their reliance on developers. Instead of a long, expensive rebuild, Platter offered a simple, cost-effective way to upgrade their store while making it easier to manage than ever before.

"One of our partners was evaluating Platter for another brand in their portfolio. Once we saw how streamlined it was—and how reasonable the cost was—it was a no-brainer."

With Platter, Slumberkins could finally make changes to their store in-house, build custom landing pages, and add powerful features like the Mix-and-Match Bundler and Shoppable Videos. The migration process was seamless, and from day one, their team could take full control of their storefront.

The results

2.5-second faster store speed, 15% higher CVR, and a storefront the team can easily manage

With their new Platter-powered storefront, Slumberkins saw immediate improvements in store performance, conversion rates, and overall store management.

• A 2.5-second improvement in store speed on desktop.
• 20% increase in units per order YoY for the Valentine's Day collection, using Platter’s Mix & Match Bundling feature.
• A 15% increase in conversion rate.
• More control—the team can now launch landing pages, update content, and manage collections without relying on developers

"We eliminated the need for a technical resource to make custom pages," said Kelsey Knight.

With a faster, more flexible store, the Slumberkins team can now focus on launching products, and scaling the brand—without being held back by technical limitations.

Conclusion

"Easy, simple, and fast. That sums up our experience with Platter. The migration process was seamless, and managing the store post-launch has been just as smooth."

For brands considering Platter, Kelsey Knight offers this advice:

"I spoke with another brand that took a gamble on Platter early on, choosing it over a six-figure agency migration. They never looked back. And honestly, I feel the same way—it should have been a no-brainer from the start."

By switching to Platter, Slumberkins now has a faster, easier-to-manage, and high-performing ecommerce storefront—ensuring they can focus on growth rather than backend bottlenecks.