Rally is a single-SKU wellness brand built around a patented orbital massager designed to deliver deep, therapeutic relief without the harsh impact of traditional massage guns. With a premium price point and a product unlike anything else on the market, Rally needed a first-ever storefront that could educate new customers, reflect the sophistication of the brand, and drive conversion. They partnered with Platter to bring that vision to life and stay agile after launch.
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Rally was launching their first online store, but co-founder Michael De Santis had led more than a dozen site builds before and knew what to avoid: a cobbled-together setup, limited support that couldn't scale, or expensive retainers that locked them in. What the team needed was something in between, a partner who could move fast, stay flexible, and support them after launch.
Beyond the tech stack, Rally needed a partner who could:
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Co-Founder at Rally
Platter launched Rally’s first Shopify storefront with a premium, brand-led design and a video-focused PDP experience. But the real difference came after the site went live.
Rally didn’t have to onboard another agency or scramble for dev help; they just kept working with Platter using a flexible support model.
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Co-Founder at Rally
Rally’s launch went smoothly, but the real value has come after going live. Instead of hunting for new freelancers or signing long-term retainers, the team has relied on Platter for sprint-based support that scales with their needs.
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Co-Founder at Rally
For Rally, launching a store was just step one. What they really needed was a partner who could keep pace as things changed to create sustainable growth. With Platter, they got both: a premium, conversion-focused store and a support model that adapts to the needs of the business, month by month.
“Platter understood what we were trying to do and made it happen quickly, without surprises. That’s the best outcome you can ask for when launching a new store.” — Michael De Santis
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Co-Founder at Rally
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Co-Founder at Rally
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