How Rally Launched Their Store With Flexible Ongoing Support
Rally is a single-SKU wellness brand built around a patented orbital massager designed to deliver deep, therapeutic relief without the harsh impact of traditional massage guns. With a premium price point and a product unlike anything else on the market, Rally needed a first-ever storefront that could educate new customers, reflect the sophistication of the brand, and drive conversion. They partnered with Platter to bring that vision to life and stay agile after launch.
The Problem
No Room for the Traditional Agency Model
Rally was launching their first online store, but co-founder Michael De Santis had led more than a dozen site builds before and knew what to avoid: a cobbled-together setup, limited support that couldn’t scale, or expensive retainers that locked them in. What the team needed was something in between, a partner who could move fast, stay flexible, and support them after launch.
Beyond the tech stack, Rally needed a partner who could:
- Handle the full store build from design to development
- Translate a premium product into a high-converting PDP
- Collaborate easily with non-technical stakeholders
- Continue supporting the site after launch without needing a new contract or team
“What we were looking for with Rally was an elastic resource that could spin up and spin down with us as needed. With other projects, we’d either get a few hours of support or we’d be locked into an expensive retainer. There was no middle ground. Platter filled that gap perfectly.”
Michael De Santis
Founder of Rally
The Solution
A Beautifully-Designed Storefront, Backed by Ongoing Support
Platter launched Rally’s first Shopify storefront with a premium, brand-led design and a video-focused PDP experience. But the real difference came after the site went live.
Rally didn’t have to onboard another agency or scramble for dev help; they just kept working with Platter using a flexible support model.
- Flexible Service Model: Rally started with 30-hour support bundles in the first two months after launch, then scaled down to 10 as they moved into a lighter maintenance phase. No worrying about being locked into massive contracts.
- Structured Bi-weekly Sprints: Platter’s two-week sprints gave Rally clear scopes and avoided surprise overages.
- Easy Transition Post-Launch: During the transition to the support team, Platter made it seamless and ensured all context was kept.
- A+ Design From Day One: Rally skipped the typical low-fidelity wireframes and jumped straight into designs. It made approvals quicker and helped the project move faster from the start.
- A Standout PDP: Using Eko, Platter helped Rally build a product detail page that used video to clearly show the product’s unique motion, benefits, and use cases.
The Results
Way More Than a Store Launch, A Long-Term Partner
Rally’s launch went smoothly, but the real value has come after going live. Instead of hunting for new freelancers or signing long-term retainers, the team has relied on Platter for sprint-based support that scales with their needs.
- The PDP continues to convert well, especially given the product’s premium price point and early stage in the market.
- Biweekly sprints have helped Rally make fast updates without delays or handoffs.
- Support scaled up post-launch when the team was actively iterating, then tapered down heading into quieter quarters—keeping operations lean without losing momentum.
Conclusion
Support That Scales With The Store
For Rally, launching a store was just step one. What they really needed was a partner who could keep pace as things changed to create sustainable growth. With Platter, they got both: a premium, conversion-focused store and a support model that adapts to the needs of the business, month by month.
“Platter understood what we were trying to do and made it happen quickly, without surprises. That’s the best outcome you can ask for when launching a new store.” — Michael De Santis
The Platter Difference
