How House of Macadamias Increased Conversion Rate by 175% and AOV by 40% With Platter

Before adopting Platter, House of Macadamias (HoM) faced challenges managing their Shopify store due to inflexibility of their customized theme. They needed a solution that they could maintain without engaging a team of developers.

#1 Needed their agency to make every change

Before Platter, every change required communication with their offshore agency, resulting in delays.

#2 Lack of flexibility

Their theme became more difficult for non-technical team members to edit with every incremental customization.

#3 Lack of guidance

Their existing store was patched together over time and lacked a clear conversion funnel.

Platter empowered HoM’s in-house team by providing flexibility, freedom, and robust out-of-the-box functionality.

Flexibility and freedom

Platter allowed HoM’s team to make substantial website changes in-house and reduce dependence on external developers.

Scalable conversion funnel

HoM invested heavily in marketing around the same they switched to Platter, and needed to be sure that they would be putting their ad spend against a tried-and-true conversion funnel.

HoM saw remarkable improvements to their conversion rate and average order value, and their team reported substantial improvements in flexibility and ease-of-use.

Year one: a 175% increase in conversion rate

HoM published their Platter storefront on October 21st, 2022, and made their first large investment in driving traffic to the store in tandem. Within their first year of using Platter, House of Macadamias witnessed a significant 175% increase in their online store’s conversion rate, and their Platter storefront’s highly-optimized conversion funnel paired with a strong marketing mix sustained a 4.56% conversion rate from October 2022 through October 2023.

Year one: a 40% increase in average order value

HoM changed their product catalog and increased prices at the end of 2022. The remaining lift in their average order value came from upsells and cross-sells embedded throughout their Platter purchase funnel, including in the cart drawer.

From launch in 2022 through early 2024: a sustained 4.18% conversion rate

The below screenshot compares November of 2022 through January 2024 to the same time period in 2020 through 2022. While the 3-digit improvement to conversion rate is largely due to the introduction of high-intent customers during this time period, a conversion rate higher than 4% sustained over 16 months is a clear testament to a seamless conversion funnel courtesy of Platter.