How Hi Seltzers Migrated From WooCommerce to Shopify With Platter

WooCommerce Was Holding Them Back

Before Platter, Hi Seltzers’ ecommerce store ran on WooCommerce. The setup was messy, fragile, and relied heavily on plugins:

• Every update risked breaking parts of the store.
• They relied on third-party plugins for even simple reporting, which quickly added cost and complexity.
• Affiliate and bundle programs “just weren’t really working.”
• The backend felt outdated and hard for non-technical team members to navigate.

As Myra Hassaram, Growth Manager at Hi Seltzers, put it:

• An outdated design that didn’t reflect their brand.
• A frustrating customer experience when products were sold out—visitors had to click through to find out an item was unavailable.
• Images still showcased old packaging.
• A lack of subscription options, despite it being a growing priority.

When Shopify updated its rules to allow hemp-derived THC, the Hi Seltzers team knew it was time to migrate. They needed a partner who could not only move them to Shopify but also elevate their brand in a crowded, credibility-sensitive market.

A Conversion-Optimized Shopify Store

Platter delivered a full migration and storefront rebuild designed to simplify management, reduce reliance on apps, and improve conversion rate.

Key elements included:

• Build a Bundle Feature: A custom bundle builder that allowed Hi Seltzers to sell 12- and 24-packs while respecting product constraints.
• Conversion-Focused PDPs: Cross-selling gummies based on seltzer flavors, testimonial add-to-cart modules, and subscription messaging editable directly in the theme editor.
Smart Taxonomy & Migration: Instead of migrating products as complex variants, Platter restructured them into individual SKUs—making inventory and reporting far easier.
• Compliance: Platter handled requirements like age gates and footer disclaimers to keep the storefront compliant with Shopify’s THC rules.
• Improved Design: A modern store that combined bold colors, sticky navigation, and a mega menu, all while keeping the experience fast and accessible on mobile.

A Store That’s Easier to Manage and Built for Growth

The new Shopify build transformed Hi Seltzers’ digital presence:

• Easier to Manage: Non-technical team members can now update content, check orders, and add pages without fear of breaking the site.
• Reduced Reliance on Devs: The departure of their in-house developer didn’t stall the project—Platter’s process and documentation gave the marketing team confidence to manage day-to-day needs.
• Lower Ongoing Costs: Consolidating plugins/apps and moving to Shopify’s native features has reduced monthly maintenance spend.
• Credibility Boost: In a market filled with “dank 420”-style branding, Hi Seltzers now stands out with a polished, trustworthy storefront.

“Our brand feels unrecognizable compared to before. The new site makes us look credible in a way the old one never did.” — Myra Hassaram

From Plugins and Pain Points to a Polished Shopify Store

For Hi Seltzers, migrating to Shopify was about future-proofing their store. With Platter, they got more than a migration, they gained a storefront that’s easier to manage, optimized for conversion, and flexible enough to adapt to their ever-changing needs.

“Platter made us feel supported every step of the way. They elevated our brand and gave us a store we’re proud of.” — Myra Hassaram