How Eepy Improved CVR and AOV With a Smarter Storefront From Platter

Eepy is a leading provider of dorm essentials, offering full-size bed conversions, micro-fridge rentals, and storage solutions to college students across the U.S. With operations spread across dozens of campuses, Eepy needed an ecommerce platform that could keep up with its complex, fragmented business model.

10% increase in conversion rate
20% increase in AOV
Significantly easier storefront management

Customer

Eepy

Website

eepy.com

Platform

Shopify

Industry

Home & Living

The Problem

Separate landing pages and a disjointed user experience

Before switching to Platter, each Eepy campus had a separate landing page, managed manually with Shopify buy buttons. This approach:

Scaling became a challenge as they grew past 20 campuses, resulting in a disjointed user experience. This fragmentation made it difficult to monitor customer data, which in turn affected their marketing efforts and opportunities for upselling.

“Before Platter, we had each of our campuses with a unique landing page. Managing all of those unique landing pages was a hassle and quickly became overwhelming.”

The Solution

Easy product management and an improved customer journey through Plater

Platter provided Eepy with a centralized, scalable storefront that allowed them to:

Easily manage all campuses in one place
Improve the customer journey, making it easier for students to find and purchase products
Use meta fields to dynamically display different product details per campus
Increase visibility into customer data for more personalized marketing and upselling

“Platter allowed us to put everything under one roof. Instead of managing 50 separate businesses, we had one unified, scalable solution that created a seamless experience for our customers and gave us better visibility into our data.”

Brett Harrison

Founder & CEO, Eepy

The Results

Since launching on Platter, Eepy has seen significant improvements

10% increase in conversion rate
20% increase in AOV
Significantly easier storefront management

“I originally thought our conversion rate had little room to improve. But after switching to Platter, we saw a huge difference—not just in conversions but in how well we could market and sell to our customers.”

Conclusion

“If you’re on the fence about Platter, the cost savings alone justify the switch. And everything beyond that—higher conversions, better AOV, easier management—is just extra ROI.”