How Eepy increased CVR by 10% and AOV by 20% with Platter

The problem

Separate landing pages and a disjointed user experience

Before switching to Platter, each Eepy campus had a separate landing page, managed manually with Shopify buy buttons. This approach:

Scaling became a challenge as they grew past 20 campuses, resulting in a disjointed user experience. This fragmentation made it difficult to monitor customer data, which in turn affected their marketing efforts and opportunities for upselling.

“Before Platter, we had each of our campuses with a unique landing page. Managing all of those unique landing pages was a hassle and quickly became overwhelming.”

The solution

Easy product management and an improved customer journey through Plater

Platter provided Eepy with a centralized, scalable storefront that allowed them to:

• Easily manage all campuses in one place
• Improve the customer journey, making it easier for students to find and purchase products
• Use meta fields to dynamically display different product details per campus
• Increase visibility into customer data for more personalized marketing and upselling

The results

Since launching on Platter, Eepy has seen significant improvements

• 10% increase in conversion rate
• 20% increase in AOV
• Significantly easier storefront management

"I originally thought our conversion rate had little room to improve. But after switching to Platter, we saw a huge difference—not just in conversions but in how well we could market and sell to our customers."

Conclusion

"If you're on the fence about Platter, the cost savings alone justify the switch. And everything beyond that—higher conversions, better AOV, easier management—is just extra ROI."