How Bullstrap Used Platter+ to Drive $22K in New Revenue

The challenge

A premium product with untapped upsells.

Bullstrap had a high-performing Shopify store and customers that loved their products. But like many DTC brands, they were looking for ways to increase average order value without complicating their tech stack or customer experience. Checkout felt like the right place to make that happen—they just needed the right tools to do it.

The solution

Maximize revenue with their checkout and post-purchase

Bullstrap used Platter+ to:

• Add in-checkout cross-sells to surface complementary products
• Introduce post-purchase offers to capture more revenue after checkout
• Use a tiered promotion progress bar to nudge customers toward higher cart totals
• Add icons with text to answer common questions and reduce hesitation

These updates were fast to implement and gave the brand a more profitable, high-converting checkout.

The results

More revenue per order, with a high ROI

With Platter+, Bullstrap generated $22K in additional revenue and saw a 14x return on investment. Instead of relying on multiple upsell apps or custom builds, they now use one tool to make their checkout and post-purchase flows smarter, faster, and more profitable.

What they’re saying