How BoomBoom Redesigned Their Store and Increased AOV by 23%

The Problem

An Outdated Store Design

BoomBoom had strong retail and marketplace traction, but their DTC storefront needed to be revamped. With a full rebrand on the horizon and the DTC channel becoming a bigger priority, the team needed a storefront that actually reflected where the brand was headed.

There weren’t major red flags on the performance side, but from a user experience and brand perspective, things were overdue for an upgrade. Some of the biggest issues:

• An outdated design that didn’t reflect their evolving brand.
• A frustrating customer experience when products were sold out—visitors had to click through to find out an item was unavailable.
• Images and pop-ups still showcased old packaging.

The Solution

A Modern Store Built for Scale and Speed

BoomBoom partnered with Platter for a full redesign and rebuild of their Shopify store. The scope covered everything from visual design and architecture to functionality and integrations—all aimed at helping BoomBoom grow their D2C business without slowing down.

Platter delivered a high-performing Shopify store packed with features and functionality:

• Complete Site Redesign: From the homepage to the FAQs and blog, every page was rebuilt to match the new brand look and feel.
• Custom Build-a-Bundle Page: This let customers mix and match products while unlocking discounts like “buy 3, save 20%.” All powered by Shopify’s native discount engine.
• Better Product Management: Metafields were used to give BoomBoom full control over flavor variants, product badges (like “bestseller” or “coming soon”), pack sizes, and more.
• Optimized Mobile & Desktop Navigation: Separate menus for desktop and mobile gave them more control over the user experience on each device.
• Buy with Prime Integration: Kept this option intact and running smoothly alongside Shopify checkout option.
• Wholesale Support: A new template was created to explain and drive traffic to their separate wholesale domain.

The entire build was designed with speed and flexibility in mind so the BoomBoom team could make updates on their own and rely less on developers.

The Results

A Store That Finally Matches the BoomBoom’s Brand

BoomBoom’s new storefront went live in the middle of one of the busiest weeks in company history coinciding with a full rebrand and a major TikTok launch. Despite the chaos, the launch was a success.

The early feedback from the team said it all:

“Man, that looks so clean. I love it.” – John Pinto

“This site, I mean, I'm just scrolling through right now, it looks amazing. So well done.” – August Noble

Specific updates made a big impact:

• Sold-out products now clearly labeled.
• The new bundle builder delivers a better user experience.
• Navigation is faster and more intuitive, especially for exploring flavor variants.

As a result of building the store with Platter, the BoomBoom team has been able to manage their storefront more efficiently:

• Content Changes Without Devs: Metafields let them make updates to product details and content in minutes.
• More Confidence in the Editor: After a few walkthroughs, the team felt fully comfortable managing changes on their own.
• Smoother Collaboration: The Platter team used Marker.io and Asana to keep feedback organized, which helped the launch stay on track despite the whirlwind week.

Conclusion

A Well-Designed Store Built for Growth

BoomBoom Naturals needed a Shopify store that could keep pace with their rapid growth. With Platter, they now have a store that’s more flexible, easier to manage, and built to convert.

The team can move faster, manage their meta data with ease, and deliver a shopping experience that meets their standards.