How A-DIY increased it’s CVR by 2% by switching to Platter

The problem

Overcoming Shopify theme limitations

Like many ecommerce brands, A-DIY started with a Shopify theme but quickly found it limiting.

Building trust with customers was essential, yet it proved challenging to create a professional shopping experience. Additionally they needed to  manage dozens of product variations, each with its own separate product page.

"A theme is great for someone like myself—it’s easy to put content in the different sections. But as soon as you want to create the journey for your customers—the one you envision—it’s hard to do that with a theme because you’re limited.*

The solution

Creating a high-converting storefront with Platter

Platter helped A-DIY break free from the constraints of a standard theme by:

• Creating a single, dynamic product page that allowed customers to select size and materials
• Incorporate high-quality user-generated content throughout their store
• Building trust through a professional, modern design

The results

Improved metrics and increase in customer trust

After launching with Platter, A-DIY saw immediate performance improvements:

• 2% increase in add-to-cart rate
• 2% increase in conversion rate
• Achieved 3-4 months’ worth of revenue in just three weeks

"We launched mid-February. In three weeks, we hit the same revenue that took our old website three to four months to reach.”