How A-DIY Generated 3 Months Worth of Revenue in Just 3 Weeks
A-DIY is the first and only deck kit solution, helping homeowners build beautiful decks without contractors, cutting, or measuring. With products priced at $3,000+, building trust was key. After switching to Platter, A-DIY launched a conversion-focused storefront that gave customers the confidence to buy, even $8,000+ decks, without ever speaking to a sales rep.
- 2% increase in add-to-cart rate
- 2% increase in conversion rate
- Achieved 3-4 months’ worth of revenue in just three weeks

The Problem
Overcoming Shopify theme limitations
Like many ecommerce brands, A-DIY started with a Shopify theme but quickly found it limiting.
Building trust with customers was essential, yet it proved challenging to create a professional shopping experience. Additionally they needed to manage dozens of product variations, each with its own separate product page.
“A theme is great for someone like myself—it’s easy to put content in the different sections. But as soon as you want to create the journey for your customers—the one you envision—it’s hard to do that with a theme because you’re limited.*
The Solution
Creating a high-converting storefront with Platter
Platter helped A-DIY break free from the constraints of a standard theme by:
- Creating a single, dynamic product page that allowed customers to select size and materials
- Incorporate high-quality user-generated content throughout their store
- Building trust through a professional, modern design
“Before, customers would call us before making a purchase. Since launching with Platter, we’ve had multiple customers buy $8,000+ decks completely on their own—without ever speaking to our team. It’s incredible.”
Hamza Iqbal
Founder, A-DIY
The Results
Improved metrics and increase in customer trust
After launching with Platter, A-DIY saw immediate performance improvements:
- 2% increase in add-to-cart rate
- 2% increase in conversion rate
- Achieved 3-4 months’ worth of revenue in just 3 weeks
“We launched mid-February. In three weeks, we hit the same revenue that took our old website three to four months to reach.”
















