How Mugsy added $25K in revenue by optimizing their checkout

Mugsy makes ridiculously comfortable jeans and apparel designed to help people look and feel their best. The brand was growing really fast and had already built a high-performing storefront, but they were looking for new ways to increase profitability. With Platter+, Mugsy optimized their checkout with smart incentives and cross-sells, bringing in $25K in additional revenue and driving a 16x ROI.

$25K in additional revenue

16x return on investment

Customer

Mugsy

Website

https://www.mugsyjeans.com

Platform

Shopify Plus

Industry

Apparel

"The gift with purchase features directly contributed to a 5-7% increase in our average order value. It's been a game-changer for our business."

Cael Schwartz

Head of Growth, Brand, Digital Product at Mugsy

The challenge

A strong brand looking to increase AOV

Mugsy had great products, and a checkout that converted well. But like many growing brands, they were leaving revenue on the table. Their team was looking for a simple way to get customers to buy more items and spend more, without adding any friction or installing multiple apps.

"The gift with purchase features directly contributed to a 5-7% increase in our average order value. It's been a game-changer for our business."

Cael Schwartz

Head of Growth, Brand, Digital Product at Mugsy

The Solution

Creating a checkout that rewards customers for larger orders.

With Platter+, Mugsy was able to:

Add in-checkout cross-sells to suggest complementary products
Use a tiered promotion progress bar to encourage larger orders and unlock free gifts
Highlight incentives that nudged shoppers to spend more without needing deep discounts

These updates worked seamlessly with their existing store and gave their team more control over how they increase AOV.

"The gift with purchase features directly contributed to a 5-7% increase in our average order value. It's been a game-changer for our business."

Cael Schwartz

Head of Growth, Brand, Digital Product at Mugsy

The Results

A reliable way to grow average order value

Platter+ helped Mugsy generate $25K in additional revenue and a 16x return on investment. Gift-with-purchase incentives and relevant cross-sells are now a consistent part of their checkout strategy, helping them drive more value from every customer.

"The gift with purchase features directly contributed to a 5-7% increase in our average order value. It's been a game-changer for our business."

Cael Schwartz

Head of Growth, Brand, Digital Product at Mugsy