<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>The Platter Blog</title><description>Shopify growth and ecommerce guides from Platter, the Shopify agency behind 200+ DTC storefronts.</description><link>https://www.platter.com/</link><language>en-us</language><item><title>Try before you buy for beauty and personal care brands</title><link>https://www.platter.com/blog/try-before-you-buy-beauty-personal-care</link><guid isPermaLink="true">https://www.platter.com/blog/try-before-you-buy-beauty-personal-care</guid><description>Discover how try-before-you-buy programs are helping beauty &amp; personal care brands improve conversion.</description><pubDate>Tue, 12 Aug 2025 00:00:00 GMT</pubDate><category>Growth and marketing</category><category>Storefront and features</category></item><item><title>How to calculate ecommerce shipping costs step-by-step</title><link>https://www.platter.com/blog/how-to-calculate-shipping-costs-ecommerce</link><guid isPermaLink="true">https://www.platter.com/blog/how-to-calculate-shipping-costs-ecommerce</guid><description>Master the essential calculations and strategies for accurate ecommerce shipping costs.</description><pubDate>Sun, 27 Jul 2025 00:00:00 GMT</pubDate><category>Operations</category></item><item><title>How to build backlinks for ecommerce: 7 proven strategies</title><link>https://www.platter.com/blog/how-to-build-backlinks-for-ecommerce</link><guid isPermaLink="true">https://www.platter.com/blog/how-to-build-backlinks-for-ecommerce</guid><description>Build high-quality backlinks that drive ecommerce success with proven strategies specifically designed for online stores.</description><pubDate>Sat, 26 Jul 2025 00:00:00 GMT</pubDate><category>Growth and marketing</category></item><item><title>Shopify vs GoDaddy: which ecommerce platform is better?</title><link>https://www.platter.com/blog/shopify-vs-godaddy</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-vs-godaddy</guid><description>Discover why Shopify&apos;s purpose-built ecommerce platform consistently outperforms GoDaddy for serious brands.</description><pubDate>Thu, 24 Jul 2025 00:00:00 GMT</pubDate><category>Platform comparison and migration</category></item><item><title>How to make products view only on Shopify (full guide)</title><link>https://www.platter.com/blog/how-to-make-products-view-only-on-shopify</link><guid isPermaLink="true">https://www.platter.com/blog/how-to-make-products-view-only-on-shopify</guid><description>Learn how to display products without purchase options in your Shopify store using theme code, apps, and advanced customization techniques for wholesale, custom items, and exclusive collections.</description><pubDate>Tue, 22 Jul 2025 00:00:00 GMT</pubDate><category>Storefront and features</category></item><item><title>Shopify vs BigCommerce: features and cost compared</title><link>https://www.platter.com/blog/shopify-vs-bigcommerce-comparison</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-vs-bigcommerce-comparison</guid><description>Compare Shopify and BigCommerce&apos;s profitability potential in 2025, from pricing and ease of use to advanced features and total cost of ownership for your business model.</description><pubDate>Sat, 19 Jul 2025 00:00:00 GMT</pubDate><category>Platform comparison and migration</category></item><item><title>Can people use Shopify to sell peptides? What to know</title><link>https://www.platter.com/blog/selling-peptides-on-shopify</link><guid isPermaLink="true">https://www.platter.com/blog/selling-peptides-on-shopify</guid><description>Understand why Shopify prohibits peptide sales, explore compliant alternatives, and discover high-risk ecommerce platforms that may accept these regulated products.</description><pubDate>Fri, 18 Jul 2025 00:00:00 GMT</pubDate><category>Payments and checkout</category><category>Operations</category></item><item><title>Shopify custom product fields: add text boxes and more</title><link>https://www.platter.com/blog/shopify-custom-product-fields</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-custom-product-fields</guid><description>Transform your Shopify store with custom product fields that enable personalization, collect customer input, and boost conversions by up to 70% through tailored shopping experiences.</description><pubDate>Wed, 16 Jul 2025 00:00:00 GMT</pubDate><category>Storefront and features</category></item><item><title>How to use Shopify meta fields: complete store owner guide</title><link>https://www.platter.com/blog/how-to-use-shopify-metafields</link><guid isPermaLink="true">https://www.platter.com/blog/how-to-use-shopify-metafields</guid><description>Unlock your store&apos;s potential by adding custom product specifications, advanced filtering, and personalized customer experiences with Shopify&apos;s powerful metafields feature.</description><pubDate>Tue, 15 Jul 2025 00:00:00 GMT</pubDate><category>Storefront and features</category></item><item><title>How to use Shopify Flow: step-by-step guide for beginners</title><link>https://www.platter.com/blog/how-to-use-shopify-flow</link><guid isPermaLink="true">https://www.platter.com/blog/how-to-use-shopify-flow</guid><description>Discover how to automate 40-60% of your manual ecommerce tasks with Shopify Flow&apos;s powerful trigger-condition-action workflows that save time and eliminate human error.</description><pubDate>Mon, 14 Jul 2025 00:00:00 GMT</pubDate><category>Operations</category></item><item><title>Returns on Shopify: how to handle refunds and exchanges</title><link>https://www.platter.com/blog/shopify-returns-challenge-to-opportunity</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-returns-challenge-to-opportunity</guid><description>Transform your Shopify return process from a costly headache into a revenue-generating opportunity that builds customer loyalty and drives repeat purchases.</description><pubDate>Sat, 12 Jul 2025 00:00:00 GMT</pubDate><category>Operations</category></item><item><title>The Search and Discovery app: how Shopify merchants use it to sell more</title><link>https://www.platter.com/blog/shopify-search-discovery-app</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-search-discovery-app</guid><description>Learn how to reduce cart abandonment and boost conversions by optimizing your Shopify store&apos;s search functionality, filters, and product recommendations with the free Search &amp; Discovery app.</description><pubDate>Fri, 11 Jul 2025 00:00:00 GMT</pubDate><category>Storefront and features</category></item><item><title>Shop Pay fees Shopify: full breakdown by plan and features</title><link>https://www.platter.com/blog/shop-pay-fees-shopify</link><guid isPermaLink="true">https://www.platter.com/blog/shop-pay-fees-shopify</guid><description>Discover exactly what Shop Pay costs across different Shopify plans and how to minimize your payment processing fees while maximizing checkout conversions.</description><pubDate>Thu, 10 Jul 2025 00:00:00 GMT</pubDate><category>Payments and checkout</category></item><item><title>Chatbot ROI: measuring the impact of conversational AI in e-commerce</title><link>https://www.platter.com/blog/conversational-chatbot-roi-ecommerce</link><guid isPermaLink="true">https://www.platter.com/blog/conversational-chatbot-roi-ecommerce</guid><description>Discover how to calculate your chatbot&apos;s real ROI using a proven 6-step framework that turns customer service costs into measurable revenue growth.</description><pubDate>Sun, 29 Jun 2025 00:00:00 GMT</pubDate><category>Growth and marketing</category></item><item><title>Shopify Advanced vs Plus: compare features, pricing, support</title><link>https://www.platter.com/blog/shopify-advanced-vs-plus</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-advanced-vs-plus</guid><description>Compare two of Shopify&apos;s most popular plans to determine what&apos;s right for your brand.</description><pubDate>Fri, 27 Jun 2025 00:00:00 GMT</pubDate><category>Plans and pricing</category></item><item><title>Shop Pay options: installments, one-tap checkout, and more</title><link>https://www.platter.com/blog/shop-pay-options</link><guid isPermaLink="true">https://www.platter.com/blog/shop-pay-options</guid><description>Unlock faster checkouts, higher conversions, and flexible payment options with Shopify&apos;s Shop Pay for your ecommerce business.</description><pubDate>Wed, 25 Jun 2025 00:00:00 GMT</pubDate><category>Payments and checkout</category></item><item><title>Shopify vs Magento: which ecommerce platform is better?</title><link>https://www.platter.com/blog/shopify-vs-magento-profitability</link><guid isPermaLink="true">https://www.platter.com/blog/shopify-vs-magento-profitability</guid><description>Compare Shopify and Magento&apos;s real costs, scalability, and profitability impact to choose the ecommerce platform that maximizes your business growth and ROI.</description><pubDate>Sat, 21 Jun 2025 00:00:00 GMT</pubDate><category>Platform comparison and migration</category></item><item><title>What is Shopify Payments? Built-in gateway explained</title><link>https://www.platter.com/blog/what-is-shopify-payments</link><guid isPermaLink="true">https://www.platter.com/blog/what-is-shopify-payments</guid><description>Learn how Shopify Payments works, who can use it, setup requirements, fees, and key features that can boost your store&apos;s conversion rates and streamline payment processing.</description><pubDate>Thu, 19 Jun 2025 00:00:00 GMT</pubDate><category>Payments and checkout</category></item><item><title>Platter basics: how Platter improves your ecommerce KPIs</title><link>https://www.platter.com/blog/platter-basics-how-platter-improves-your-ecommerce-kpis</link><guid isPermaLink="true">https://www.platter.com/blog/platter-basics-how-platter-improves-your-ecommerce-kpis</guid><description>For a high-converting store, you need the best tools to ensure a smooth shopping experience for your customers.</description><pubDate>Fri, 25 Oct 2024 00:00:00 GMT</pubDate><category>Platter and the agency model</category></item></channel></rss>